Canadian Idiot

I'm a fan of clever television ads. Sometimes I even get sucked into trying a product because their advertising is good or I'll find myself humming along with their catchy tunes.

Some ads I hate though -- like the Casino Rama ones where no one knows how to have fun until they've visited the casino "Thank you, Casino Rama, for showing us how to have fun." Because without Casino Rama and gambling in our lives, we'd be too stupid to realize that we should cheer if our team scores or if we win an amazing trip in a radio contest.

One new ad has really caught my ire. David Suzuki has managed to both offend and enlighten in his new television ad, aimed at having us plebs reduce our energy consumption. It could have been a cute idea and its premise is a good one -- regardless of whether we are 'deniers', 'skeptics' or 'true believers' in climate change, it makes sense to conserve energy and try to improve environmental conditions in every aspect of our lives, if only to make breathing easier.

In this new ad called "The Basement", Suzuki and his enviro-idiots use 'Bob', a guy so ignorant that he keeps a huge fridge running to cool four beers, then protests when Suzuki says it's a waste. 'But I'm using it' comes the doltish plea. But when Suzuki awakens Bob to the savings potential -- and the prospect of more beer money -- not only does Bob unplug the fridge -- he races through his house, pushes past his family members and proceeds to unplug every energy using device, even those in use. All for more and more and more beer. Just a regular guy, that Bob.

Thank you David Suzuki, for letting us into your head to see what you and your pals really think of us. Idiot.

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